[Infostock Daily= Reporter Ryu Ki-Heon] Orion announced on 16th that it started selling Orion Jeju Volcanic Water in China and Vietnam. Since its launch in December last year, it has started overseas sales of Jeju Volcanic Water and is planning to launch a global beverage market in earnest.
In China,he t product name Orion Jeju Yongamcheon (local name Haori You Long Yancheng) will be launched in large cities where 2030 generation workers such as Shanghai, Beijing and Guangzhou are gathered. As the local beverage market is growing rapidly, we will simultaneously target on-line and off-line sales channels through convenience stores and Jingdong.com stores, which are popular among young people, so that they can quickly enter the market.
In Vietnam, Jeju Volcanic water sales began mainly in large cities such as Ho Chi Minh and Hanoi. In line with the Korean Wave boom in the country, the company plans to build a premium mineral water image from Korea by labeling the name of Orion Jeju Volcanic Water Hangul product.
Orion also plans to carry out various online publicity activities to inform consumers in China and Vietnam about excellent water resources rich in clean Jeju Island and minerals. It will announce on YouTube and SNS channels that the water source, Volcanic Water, is a water resource of Jeju Island, which is 400,000 years old, the manufacturing process of Jeju lava water, the benefits of mineral water, and recipes using Jeju Volcanic water.
Orion said that “The launch of the online and offline channels of Orion Jeju Volcanic Water in Korea and the launch of the Jeju Volcanic Water Project, which is the new growth engine of the group, has begun in earnest. We will firmly establish a premium mineral water brand made of excellent water resources in clean Jeju and continue to expand overseas exporting countries to make Orion Jeju Volcanic Water a global representative of Korea”
Reporter Ryu Ki-Heon okyou93@infostock.co.kr
