[Infostock Daily= Reporter Park Hyo-sun] Samsung Securities operates an untact team consisting of PBs with more than 10 years of experience.
The untact customer-only counseling team consists of a digital counseling team that responds when non-face-to-face customers want investment consultation with PB, and a team of FM (Financial Manager) that provides customized investment information for self-directed customers who make investment decisions on their own.
19th according to Samsung Securities, 52 PBs belonging to the dedicated team provide non-face-to-face customer response and customized investment information to inquire about stock investment in the customer center.
The FM team, which was established at the end of last year to dedicated self-directed customers, provides information such as e-mail and text, customized information such as interest reports, rights offerings, and investment results. We also have telephone consultations.
In addition to research data, customers who want additional information provide an untact service to participate in online seminars.
Customers who use customized digital contents more than once a month among customers who are subject to FM sales team management this year increased from 16% last year to 93% this year.
In addition, the number of customers who talked more than once a quarter increased by more than three times from the previous year to 10,067 people.
Reporter Park Hyo-sun hs1351@infostock.co.kr
