SPC Group announced on the 18th that it will establish a joint venture with Erajaya Group, an Indonesian company, and enter the Indonesian market.
Indonesia, Paris Baguette's seventh overseas expansion, is a country with the largest area and population in Southeast Asia and will serve as a bridgehead for its future entry into the Middle East market as well as expanding its business in Southeast Asia.
Paris Baguette Singapore, which oversees Paris Baguette's Southeast Asian business for its Indonesian business, has established the joint venture "Era Boga Patiserindo" with Erajaya Group's affiliate Erajaya Food & Circuit (EFN).
Erazaya Group is a company that engages in retail distribution businesses such as markets, restaurants and cosmetics, focusing on imports and sales of telecommunication devices such as Apple and Samsung mobile phones in Indonesia, and has very high local reliability and influence.
Also, 'The Face Shop', a domestic cosmetics brand, is introduced and operated. SPC Group and Erazaya Group will open their first store in Jakarta, the capital, next month through a joint venture and expand their stores to major cities such as Bali, Surabaya and Medan.
Reporter Lee Dong-hoon usinvestmentidea2020@gmail.com
