Nasmedia stock 'buy' opinion was maintained.
Nasmedia is an affiliate of KT's digital advertising business, and expectations for growth are rising as new businesses such as text message advertising and customized advertising are booming.
Shinhan Financial Investment maintained its target price of NAS Media at 51,000 won and its investment opinion at 'buy' on the 30th.
"The new business pushed by Nasmedia is in good shape," Shinhan Investment said. "The annual transaction volume of the K deal, a text message advertising business using KT's big data from telecommunication customers, is likely to exceed KRW 20 billion.".
The number of K-deal products (SKU) stands out to reach 800. Shinhan Financial Investment expects the K deal to reach 40 billion won to 50 billion won in 2022 and earn 2 billion won to 2.5 billion won in profits assuming commission income at 5 percent.
Nasmedia is expected to show strong performance in the second half of this year thanks to rapid growth in the domestic digital advertising market.
Nasmedia is expected to generate sales of 121 billion won and operating profit of 33 billion won on a consolidated basis in 2021. Sales are up 8.4% and operating profit is up 22.2% from 2020.
Reporter Lee Dong-hoon usinvestmentidea2020@gmail.com
