The target price of Nasmedia has risen.
Nasmedia, which is an affiliate of KT and focuses on digital advertising, is expected to benefit from the recovery of the domestic advertising market and expectations for new businesses are rising.
Shinhan Investment raised the target price of Nasmedia from 48,000 won to 51,000 won on the 15th and maintained his investment opinion as a 'buy'.
"Since performance-type advertisements are very efficient until a full-fledged recovery is confirmed, the COVID-19 affected sectors overwhelmingly prefer preemptive cost execution focusing on digital advertising," Shinhan Investment said. "The domestic advertising market is continuing its rapid recovery.".
Nasmedia is expected to generate 52.5 billion won in sales in the online advertising business in 2021. It is an increase of 19.6% from 2020.
Nasmedia is expected to post sales of 28.2 billion won and operating profit of 7.5 billion won in the second quarter of this year. Sales and operating profit increased 10.5% and 33.7% from the same period last year.
Reporter Lee Dong-hoon usinvestmentidea2020@gmail.com
