Hive expands existing entertainment agency business model to global platform (SK Securities)
Hive expands existing entertainment agency business model to global platform (SK Securities)
  • 이동훈 기자
  • 승인 2021.05.28 12:55
  • 최종수정 2021.05.28 12:44
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하이브(HYBE) CI
하이브(HYBE) CI

Hive is expected to present a new model that adds global platform elements to the entertainment agency's business model.

SK Securities expects Hive to expand its existing entertainment agency business model globally, focusing on Korea and Asia. In response, the target price for Hive is KRW 350,000 and the investment opinion 'buy'.

SK Securities said, "Wevers, a fandom community commerce platform launched in 2019, has grown rapidly and secured platform competitiveness in a short period of time". "We are using public funds to make aggressive investments and partnerships.".

SK Securities said, "We are rapidly expanding our presence in major overseas markets such as the U.S. with our superior artist, platform and network competitiveness compared to our competitors,"  "We are presenting a new model that adds global and platform elements to the existing domestic entertainment agency business model centered on Asia and artists' direct sales.".

In particular, it is expected to leap into a global comprehensive label based on a strong partnership between BTS and Wevers.

SK Securities predicted that it will post more than 320 billion won in operating profit next year when offline performance is expected to resume and the lineup of artists in the Wevers-V LIVE integrated platform.

Reporter Lee Dong-hoon usinvestmentidea2020@gmail.com 


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