Apple strikes back at Samsung with 'Air Tag'

Samsung Electronics and Apple will face off in the tag market in the first half of this year.

Against Samsung Electronics, which pioneered the market by introducing 'Galaxy Smart Tag' earlier this year, Apple is also expected to release 'Air Tag' this month to actively expand its market share.

The tag is a mobile accessory that can be attached to a lost object such as a key or wallet and then track its location through mobile applications, and Samsung Electronics entered the market earlier this year by launching the 'Galaxy Smart Tag.'

Galaxy Smart Tag can register and use devices through the 'Smart Things Find' service of the 'Smart Things' application. The company will launch 'Galaxy Smart Tag+' in North America to retain its market position against Apple's 'Air Tag'

Reporter Lee Ji-sun stockmk2020@gmail.com