Hanwha Q Cells, Launches solar digital marketing platform

[Infostock Daily= Reporter An Hoe Hyun] Hanwha Q Cells announced on the 22nd that it has launched 'Q Cells Smart City', a digital marketing platform.

Q Cells Smart City is a virtual platform consisting of 3D online exhibitions and showrooms that provide information and experience on its products and solutions.

Hanwha Q Cells has been targeting major markets with active overseas marketing such as exhibitions, showrooms, and offline education, but it has launched Q Cells Smart City based on the fact that marketing opportunities are limited in the aftermath of the new coronavirus infection(COVID-19) and offline showrooms are limited to fully capturing fast-changing business aspects.

An exhibition hall by region will be built at the online exhibition of Q Cells Smart City. Starting from the U.S., regional exhibition halls such as Europe, Japan and Australia will be added and products and services will be customized to customers according to regional characteristics. From now on to the local exhibition hall, it is planning to provide additional contents such as online factory and research institute tours and webinar(web + seminar) for product and technology descriptions.

Hanwha Q Cells expects to maximize the marketing effect of major markets through this platform. If offline exhibitions are replaced online, more than 1.5 times the number of visitors are expected during the same period. In addition, it is expected that it can be operated at all times even after the exhibition period, attracting up to five times more visitors at no additional cost for the operation of the permanent exhibition hall.

Hanwha Q Cells sells products and solutions to more than 60 countries and has been asked to visit factories and research institutes from customers around the world to enhance their understanding of products and technology. Through this platform, Hanwha Q Cells plans to push for an online tour of its high-tech facilities to customers in areas without factories or research institutes. Regardless of time and place, it is expected to have a high marketing effect as it can provide education on products and technologies according to customers' needs.

Reporter An Hoe Hyun ahh@infostock.co.kr