Hyundai Department Store in Jung-dong, U-PLEX renewal in 11 years

[Infostock Daily= Reporter An Hoe Hyun] Hyundai Department Store(CEO Kim Hyung-jong) in Jung-dong will renew its young fashion specialist 'U-PLEX' in 11 years to target MZ Generation(Millennial+Z Generation · 2030 Generation). 'U-PLEX' will reopen on the 23rd after seven months of internal renewal work.

Hyundai Department Store plans to make Hyundai Department Store's Jung-dong store a lively 'Shopping Energy Park' with 130 domestic and foreign brands aimed at MZ generation, the largest sports center in the metropolitan area, and the introduction of visual contents using characters.

Hyundai Department Store said, "Through the renewal of the U-PLEX, we have set up a space where we can propose a new lifestyle to future customers, MZ generation. We have made various attempts to provide new experiences to our customers, such as repositioning the escalator position to optimize the movement and applying interiors containing artistic elements."

Reporter An Hoe Hyun ahh@infostock.co.kr