KB Kookmin Card, Introduce credit rating services for individual businesses

[Infostock Daily= Reporter Park Sang-In] KB Kookmin Card released ‘Credit Tree’, a credit rating service for individual businesses, on the 6th.

Credit Tree is a credit rating service for small business owners and self-employed people who have difficulty using institutional financial companies due to lack of credit rating information. It was designated as an innovative financial service by the Financial Services Commission last November.

In order to overcome the limitations of existing credit evaluations, which are mainly focused on the financial performance of individual businesses, various data such as corporate credit information, sales performance based on credit card payment information, commercial competitiveness, business feasibility information, real estate and non-financial alternative information are utilized for credit evaluation. It also reflects external data such as personal and SOHO credit information of affiliated financial institutions. KB Kookmin Card re-evaluated individual businesses that received 7 or lower grades from existing credit rating agencies, and more than half received 4 to 6 grades. Some even received grades 1 to 3.

Reporter Park Sang-In si2020@infostock.co.kr