[Infostock Daily= Reporter Ryu Ki-Heon] Lotte Department Store announced on March 3th that it will open 'Amorestore' at Cheongryangni store on the 5th after preparation for about 3 years with AMOREPACIFIC.
'Amorestore' is an experiential beauty store created by Lotte Department Store and Amorepacific. In the 165m2 space, you can experience 1400 products of 7 brands including Sulwhasoo, Hera, Primera, Goutal Paris, newly launched esthetic brand Hollytual, inner beauty brand Vital Beauty, and beauty device brand Make-on in one space.
It reflects the untact consumption culture that has spread since the recent new Coronavirus sensitivity (Corona 19) and the needs of the millennial generation.
The 'Untact Zone', an open-ended beauty bar, is designed to allow customers to test products freely in non-face-to-face.
You can compare the products you want by category such as skin troubles, shades, and new products in one place. You can see detailed explanations of the products through QR code without having to contact the employees.
It also provides an AR augmented reality makeup experience service that allows you to check if it suits you well without having to test your face directly. If you take a face on a device in the store and select a product on the screen, you can test various products freely by applying makeup to your face on the screen.
Recently, 'Deep Counseling' service for millennials who are interested in beauty due to active activities of creators through SNS is also carried out. Beauty specialists reside in the store to suggest personal colors suitable for customers, and recommend various products such as makeup and skin care. In addition, we will provide experience services such as 'My Pick Service' which can receive 1:1 makeup coaching when making reservations through the app, and 'Docent Service' which can receive store explanation and product information.
Reporter Ryu Ki-Heon okyou93@infostock.co.kr
