Naver will meet audio clips on the first screen of mobile… Naver 'audio clip NOW' starts
Naver will meet audio clips on the first screen of mobile… Naver 'audio clip NOW' starts
  • 최재영
  • 승인 2020.04.10 12:49
  • 최종수정 2020.04.10 12:49
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Real-time live audio streaming 'NOW' to open 'audio clip NOW' service to offer 57 existing popular content and new content
Analysis of audio clip usability and concentration of language, bedtime story according to morning and late night time use pattern
NAVER Mobile Main Page and AudioClip NOW Switching Screen. Photo: NAVER
NAVER Mobile Main Page and AudioClip NOW Switching Screen. Photo: NAVER

[Infostock Daily= reporter Song Jeong-hoon] Portal(web) site NAVER will release its audio content platform Audio Clip as Naver's first screen.

Naver announced on the 10th that it will launch 'Audio Clip NOW' service on NOW, a live audio streaming service. AudioClip NOW can be used only by updating the Naver application (app).

AudioClip NOW is based on big data accumulated through audio clips for three years, and curates and presents contents that have been popular in audio clips by time.

AudioClip NOW has up to eight channels, including all day channels where you can enjoy kids' songs, fairy tales, and audio books for 24 hours, and channels that provide various audio contents for each time zone.

'AudioClip NOW' analyzed the use of existing audio clip users. Through this, it is characterized by the concentration of the language content in the morning and the bedtime story that tells the audio book or essay in the late night time.

Especially in the bedtime story that starts at 10 pm, actor Kim Tae-ri broadcasts 'Kim Tae-ri's Recover Book' which tells famous world classical literature as a different storytelling.

In addition, new contents such as '21st Century Jambang', which tells the story of the artist whom the web drama actors love, and 'Night Train to Booktopia', which can appreciate the famous essay of beautiful sentence along with English text, will be introduced sequentially.

The One-Day Book program, which allows you to enjoy one audio book for 24 hours a day, will also start with the opening of Audio Clip NOW.

In the One Day program, you can listen to humanities and culture every Monday, modern literature on Tuesday, world literature on Wednesday, and feature audio books on weekends for free.

Many of the long-standing sellers will be included, including The Happiness of the Legal Monk, which was read by actor Han Ji-min, including The 100-year-old who fled beyond the window and Killing a Parrot.

In addition, a total of 57 contents can be appreciated, including the audio entertainments Haha & Star Heartbreak Market, King of Hur Kyung-hwan's Apology, the audio drama Rest, and the English conversation program Real Class Tyler's First Step English.

Naver plans to add real-time comments and like functions to AudioClip NOW in the future.

In addition, we plan to update real-time script function to enhance understanding of language contents and audio book users.

All audio content provided in AudioClip NOW can be heard and heard again in the audio clip.

“As the audio platform market expands, audio clips are also increasing in various types of audio content, including audio entertainment, audio drama, audio class, and audio food,” said Lee In-hee, Naver Audio clipResponsibility Leader. “We hope that the Audio clip NOW will meet with more colorful audio content users and provide new growth opportunities for audio creators.”said

Reorter Song Jeong-hoon boxr@infostock.co.kr


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