Shinsegae Duty Free said on the 21st that it has signed a digital marketing agreement with Alipay, Asia's No. 1 electronic payment service, in preparation for Post Corona.
Alipay is a Chinese digital payment platform that provides services to one billion users.
Alipay connects users with merchants and partner financial institutions that provide comprehensive financial services such as transportation, delivery, entertainment and health care and digital Daily Life services.
Through the agreement, Shinsegae Duty Free plans to raise brand awareness in China and provide a differentiated shopping experience by utilizing Alipay's unique digital marketing tools.
Reporter Lee Dong-hoon usinvestmentidea2020@gmail.com
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