SKT enters the content market in earnest
SKT enters the content market in earnest
  • 이지선 기자
  • 승인 2021.03.31 07:43
  • 최종수정 2021.03.31 06:33
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sk텔레콤-sk브로드밴드 CI
sk텔레콤-sk브로드밴드 CI

SK Broadband will join hands with SM Entertainment to produce original content and launch exclusive services.

SK Broadband, a subsidiary of SK Telecom, announced on the 30th that it has signed an MCP (major content supply partner) agreement with SM C&C.

SK Broadband plans to strengthen its differentiation from other platforms by exclusively releasing original content through this agreement. SK Broadband plans to produce new entertainment programs on a quarterly basis in the future to provide customers with diverse and rich content.

SM C&C, which partnered with SK Broadband, is a subsidiary of SM Entertainment.

Reporter Lee Ji-sun stockmk2020@gmail.com


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