[Infostock Daily= Reporter An Hoe Hyun] Shinhan Investment decided on the 23rd that Incross is leading the identification data market of the domestic big data industry, which is in its infancy. As a result, the investment opinion 'Buy' and target stock price of 75,000 won were maintained.
Shinhan Investment expects Incross' first-quarter sales to reach 9.1 billion won and operating profit to reach 3.4 billion won, up 33.7% and 105.2%, respectively, from a year earlier. "It is expected to generate large-scale profits even during the off-season of advertising," the company explained, adding, "The big data business T Deal is fully settled in the market and related sales are expected to be 1.4 billion won~1.6 billion won."
Sales of media rep, the existing business, are expected to rise 8.1% to 5.9 billion won despite the reverse base effect, and the domestic banner advertising(DA) market is expected to grow due to the strengthening of the strategic direction of major domestic media.
In particular, T Deal sales continue to increase compared to the previous quarter. "The performance estimated at 1.6 billion won in the first quarter of this year is expected to grow rapidly to 2.4 billion won in the second quarter, 2.8 billion won in the third quarter and 3.3 billion won in the fourth quarter," the company explained.
Reporter An Hoe Hyun firstname.lastname@example.org