[Infostock Daily= Reporter An Hoe Hyun] Hana Financial Investment said on the 13th that Orion has laid the groundwork to target the European market by stabilizing its new plant in Vietnam and building a new plant in Russia. It is analyzed that it will become a mid- to long-term food and healthcare company by expanding new businesses such as simple substitute food and bio.
"Korea and China are expected to promote growth through portfolio diversification(convenience food, beverages, etc.)," the company explained, adding, "It plans to use 'Market O' for convenience food and 'Dr. You' brand for drinks."
It also launched 'Volcanic Mineral Water' to enter the Chinese bottled water market worth about 34 trillion won. The target is the semi-premium mineral water market of 4~5 yuan per bottle, and it is understood that it has started to enter convenience stores, large discount store, and vending machines since late last year.
Also, Orion Holdings signed a joint venture with China's state-run pharmaceutical company 'Shandong Lukang Pharmaceutical' in October to enter the bio business. Shares of Orion Holdings and Lukang are 65% and 35%, respectively.
In terms of domestic bio technology, a Chinese joint venture will push for clinical trials in China, while Lukang will be in charge of producing and selling products in China.
Reporter An Hoe Hyun ahh@infostock.co.kr
