[Infostock Daily=Reporter Park Jeong-do] In the third quarter of this year, Samsung Electronics recorded more than 30% profit share in the global smartphone market, narrowing the gap with No. 1 Apple. According to market research firm Strategy Analytics (SA) on the 27th, Apple's profit share in the smartphone market in the third quarter was 60.5% and Samsung Electronics'profit share was 32.6%.
Samsung Electronics'profit share is the highest since 37.9% in the second quarter of 2014. Compared to the previous quarter (13.8%) and the same period last year (18.8%), its market share has more than doubled.
Apple's profit share decreased compared to the previous quarter (79.0%) and the same period (66.9%) last year. Apple, which uses an expensive strategy through the iPhone, has a higher profit share than other manufacturers such as Samsung Electronics and Chinese manufacturers.
It accounted for 77.9% of the market share in 2018 and 75.0% in 2019. Due to the influence of COVID-19 this year, the launch of the new iPhone 'iPhone 12' series has been delayed, which is analyzed to have reduced its profit share in the third quarter.
The sales gap between the two companies has also decreased to a single digit. In the third quarter, global smartphone sales share was 29.5% for Apple and 22.6% for Samsung Electronics, showing a 6.9% point difference.
The gap was more than 10 percentage points in the previous quarter (Apple 35.0%, Samsung 17.3%) and the same period last year (Apple 33.8 percent, Samsung 20.2 percent). In the third quarter, Samsung Electronics ranked first in the global smartphone market share with 21.9% market share. It was followed by Huawei (14.1%), Xiaomi (12.7%), and Apple (11.9%).
Reporter Park Jeong-do newface0301@naver.com
