[Infostock Daily = Reporter Kim Jong Hyo] Nongshim Saewookkang's popularity is on the rise due to the following "kang" craze.
Nongshim announced on the 12th that its commercial for Saewookkang, which features singer Rain as a model, has surpassed 2.7 million views in more than 40 days, and that more than 2,300 comments have been posted on YouTube.
The popularity of Saewookkang has been attributed to a rise in sales of Nongshim's 'kkang' snack. Nongshim's combined monthly sales of four "kkang series" products, including Saewookkang, Potato Snack, Onion Snack and Sweet Potato Snack, exceeded 10 billion won for the first time in July. The figure is 40 percent more than 7.1 billion won in monthly sales last year, the largest since the launch of the snack.
Nongshim's explosive popularity is attributed to its good use of the "kang" issue that began in May. As Saewookkang became popular online with the "meme" phenomenon, Nongshim continued to carry out fast marketing by selecting Rain as an advertising model and actively conducting broadcasting PPL while planning a Saewookkang Challenge involving ordinary people.
Reporter Kim Jong Hyo kei1000@infostock.com
