[Infostock Daily= Reporter Park Sang-In] Lotte On announced on the 5th that the number of excellent customers increased by 58% and the average daily sales increased by 40.3% after the integrated rating system was implemented. In addition, the number of customers purchasing products per day increased by 19.9%, indicating that they frequently visit Lotte On and purchase a lot.
Lotte On launched a new integrated membership rating system on the 1st of last month and started to secure excellent customers. Lotte On's top 0.5% customers account for about 20% of total sales, which is because excellent customers contribute to sales. In fact, the average monthly sales of excellent customers in the first half of Lotte On were 4 times higher than that of ordinary customers.
After the integrated rating system was implemented, customer response rate also improved significantly. The coupon usage rate was 18.2%, up 4.7% from the previous year, and the ratio of customers entering Lotte On through app notification and e-mail also increased by 3.3% and 5.0%, respectively.
Reporter Park Sang-In si2020@infostock.co.kr
