Lotte On, The integrated rating system 1 month...Caught the hearts of excellent customers
Lotte On, The integrated rating system 1 month...Caught the hearts of excellent customers
  • 박상인
  • 승인 2020.08.05 20:16
  • 최종수정 2020.08.05 18:23
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This article is translated by AI company Flitto and Infostock Daily using neural machine translation technology.
27일 조영제 롯데쇼핑 e커머스사업부 대표가 '롯데ON 전략 설명회'를 진행하고 있다. 사진= 롯데쇼핑 제공
Cho Young-je, CEO of Lotte Shopping's e-commerce business division, is holding a 'Lotte On Strategy Briefing Session'. Photo=Lotte Shopping

[Infostock Daily= Reporter Park Sang-In] Lotte On announced on the 5th that the number of excellent customers increased by 58% and the average daily sales increased by 40.3% after the integrated rating system was implemented. In addition, the number of customers purchasing products per day increased by 19.9%, indicating that they frequently visit Lotte On and purchase a lot.

Lotte On launched a new integrated membership rating system on the 1st of last month  and started to secure excellent customers. Lotte On's top 0.5% customers account for about 20% of total sales, which is because excellent customers contribute to sales. In fact, the average monthly sales of excellent customers in the first half of Lotte On were 4 times higher than that of ordinary customers.

After the integrated rating system was implemented, customer response rate also improved significantly. The coupon usage rate was 18.2%, up 4.7% from the previous year, and the ratio of customers entering Lotte On through app notification and e-mail also increased by 3.3% and 5.0%, respectively.

Reporter Park Sang-In si2020@infostock.co.kr


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